All SEO professionals know that domains that are rich in keywords are loved by Google, and search engines will show favouritism towards those websites that have domains with keywords included in them. If a domain name is a direct match to a keyword that is being searche...

How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the yearsEverything you do now will affect the future score and gaining a good Quality Score will take time. For some it may tak...

Carrying out usability testing as part of the web marketing and development process is potentially beneficial, but there are a number of pitfalls to avoid. Tests can be unreliable if they are not carefully planned and results can be useless if they are taken in isolatio...

A merchant is only successful if his affiliate marketing network is up to standard and performing well. It is worth putting a lot of effort into maintaining the high standard of your affiliate network as this is where you will gain a greater return on investment.The mos...