Internet marketing integrates a variety of creative and technical facets of the web, including design, development, advertising, and sales. Internet marketing is used to sell virtually everything and anything. Large marketers continue to spend big online through website marketing and search marketing. Online
advertising alone is worth tens of billions of dollars annually. Online marketing can be targeted toward specific web users. Website marketing campaigns can be time-exact and efficient.
Website marketing results and analytics are easily accessible, making web marketing and search marketing a great measurable tool. Analytics and internet marketing campaign data can reveal strengths and weaknesses in web marketing campaigns and website marketing resources deployed accordingly. Website marketing isn't
just focused and proactive, internet marketing can also be extremely reactive.
Using website marketing, companies are able to reach their target audience for a fraction of traditional advertising budgets with good techniques. Search marketing incorporating organic search engine optimisation and pay per click (PPC) web marketing campaigns prove the most effective forms of website marketing.
Contact Click Consult to see how we can assist your organisation with a dedicated internet marketing campaign.
Pay Per Click and PPC Marketing
Pay Per Click (PPC) web marketing is where advertisers pay when a user clicks on an advertisement and visits their website. Pay Per Click/PPC web marketing is deployed extensively across search engines, advertising networks, content-based websites and blogs as part of a web marketing campaign.
Search Marketing and Web Marketing campaigns focus on keyword phrases relevant to their target market. With website marketing, this results in a small ad being placed on the search results page for a specific keyword or keywords in return for a specified payment when a visitor clicks on the ad.
Pay Per Click (PPC) Internet marketing offers focused and measurable deployment of search marketing SEO resources. PPC offers flexible and measurable Website Marketing campaigns calculated to give you manageable control on your web marketing investments and returns.
Note - in addition to being a potentially highly effective and targeted method of website marketing, without clear planning, PPC web marketing can also rapidly burn budgets. Bid on ineffective keywords or focus on the wrong audience, and you can find yourself spending a fortune on your website marketing and search
marketing campaign with no measurable return.
Effective website marketing campaigns are built on solid foundations. Smart internet marketing campaigns start with a clear definition of the audience and continue to evolve based on web marketing techniques, like intelligent online advertising, search marketing and site metrics analysis.
We offer a variety of web marketing and search marketing services to help raise your online profile and deliver a greater number of quality visitors to your site using tried and tested website marketing techniques. We work hard making sure that with our website marketing techniques, your site offers compelling and
effective content alongside other core web marketing practices.
With strategic search marketing techniques, we create content, make structural changes, develop links and perform technical changes to optimise your website's chances of achieving high search engine rankings on keywords with our bespoke web marketing campaigns. We carefully plan and manage web marketing campaigns on
behalf of clients, achieving maximum returns on investment. PPC internet marketing campaigns, for example, are continuously analysed and optimised, making this a very flexible form of web marketing.
We also use a range of analytical tools to report the performance of your internet marketing campaign, adjusting and responding as your website marketing campaign unfolds.
Search Engine Optimisation and SEO
As long as Internet search engines have existed, site owners and content providers have worked hard to get to the top of search listings. We apply a range of integrated search engine optimisation techniques and strategies as part of a search marketing and website marketing campaign to raise site profile and
Keyword and phrase definition - Is the foundation of any SEO internet marketing campaign. Appropriate terms bring appropriate visitors who are likely to convert into leads, customers and ROI and make the most of good search marketing opportunities.
Content & Structure - Search engines love text content and structure, which search marketing takes into account. Each page on the site should contain high quality copy and use structural elements - heading, paragraph and other HTML tags - to indicate importance to search engines whilst incorporating good search
Link Popularity - Google, Yahoo and the other major search engines like to see sites that have quality incoming links from other relevant sites and search marketing uses this feature to raise site profile. Using this website marketing tool as a form of search marketing can really improve your organisation's profile
Web Design and Web Development
Websites should look great, and also deliver clear business messages and revenue earning functionality, which can be maximised by the right internet marketing techniques. Websites have only seconds to engage and inspire visitors. Load time, aesthetics, navigation, and functionality are all vital, or potential
customers can easily lose interest.
Click Consult knows what it takes to make a website look and feel inspirational, whilst combining aesthetics with our expertise in internet marketing and search marketing campaigns. We deliver rapid and powerful results with our design and web marketing experience. Engaging, informative and useful solutions designed
with both the user, and business objectives clearly in mind, are vital ingredients to work alongside website marketing.
Web development should always be defined by industry. Whatever your development, business objectives alongside internet marketing should remain the key focus. Other useful functions might include SMS text systems, RSS feeds, downloads, membership systems, forums and collaborative solutions, all contributing to a web
marketing strategy to make the most of your internet marketing budget.