Best deployed tactically as part of an overall strategic marketing campaign, Internet Marketing should be viewed as a holistic synergy of business models, platforms, technology and techniques applied to meet business objectives. Internet Marketing is a powerful concept when applied properly and can be delivered through quality web design, search engine optimisation and site functionality as well as in a variety of other formats such as:

• Banner ads
• Blogs and blog ads
• Text linking
• Group marketing
• Audio/visual rich media ads
• Podcasting
• RSS feeds
• Streaming media
• E-mail list and newsletter publishing
• Press release distribution
• Virally distributed interactive products

Internet Marketing is applied to deliver and communicate messages on, and to also sell virtually everything from products, brands, concepts, services, information, donations, votes and profiles.

Large marketers continue to shift significant portions of their advertising budgets online. Online advertising alone has grown to be worth tens of billions of dollars annually. In 2008 it is estimated that more than $5 billion will be spent worldwide in each of the top four categories of online ads - adult content and gambling, information, electronics, and computing. The United States is predicted to lead the world in both total advertising spending and online ad spending throughout the foreseeable future with expenditures of more than $265 billion and $45 billion respectively in 2011.

Reasons for Internet Marketing proving such a powerful, emergent marketing concepts are many.

Internet Marketing is targeted:
Such is the nature of the Internet that Internet Marketing can be directed at specific web users with the content and nature of media created to deliver appropriate messages. Niches can be focused upon and specialized interest groups addressed.

Internet Marketing is flexible:
An Internet Marketing campaign can be rolled out very specifically, not just in where and how the campaign will run but also when. Campaigns can be time exact and efficient.

Internet Marketing is measurable:
Campaign performance analytics can be closely studied to reveal key performance indicators. For example - new customers acquired, status of existing customers, customer attrition, profitability of customers by demographic segments and segmentation of customers by profitability, customer origins, conversions, spend per head, return on investment.

Internet Marketing is adjustable:
As the Internet is such a dynamic environment campaigns can be honed and engineered as an ongoing process. Analytics and campaign data can reveal strengths and weaknesses in campaigns and resources deployed to hot areas and withdrawn or adjusted in cooler areas. As well as being focused and proactive, Internet Marketing can be extremely reactive.

Internet Marketing is Cost Effective:
Internet Marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies are able to reach a wide audience or a niche audience for only a small fraction of traditional advertising budgets. The current economic downturn may in fact offer many potential opportunities for companies to develop Internet advertising. Search advertising incorporating organic search engine optimisation and pay per click (PPC) campaigns prove the most effective.

Contact Click Consult to see how we can assist your organisation with a dedicated Internet Marketing campaign.

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This is from about one third of all users in 2002. In the U.S. alone, around 7 billion searches are made every month.

If you're looking to effectively promote your website, you really need to be at the top of the major search engine results. Whether you are, depends largely on the efficacy of your Search Marketing.

Search Marketing or Search Engine Marketing (SEM) is the process of marketing a website via search engines. It primarily consists of eitherSearch Engine Optimization (SEO) and Pay Per Click (PPC) advertising or both. Search marketing is big business with sales and brand awareness the two major objectives behind all SEM programs. Spend in the USA alone is predicted to top the $11 billion figure by 2011.

SEO
Sites are ranked according to how useful the search engines find sites' content - the relevance of a page against the search term. Search engines use a variety of parameters and each search engine has its own algorithm to rank different websites. Factors that influence ranking are numerous.

At Click Consult, we are experts in website optimisation and SEO, using tried and tested methodologies to give our clients that important competitive edge. We get our clients top rankings by providing search engines what they want: amongst other things, quality site organization; clean code; intelligent linking; simply categorized content. We base our SEO projects on four fundamentals:

Business Objectives: We work with our clients in defining the most useful keywords and phrases - mapping out business objectives in relation to the target audience. Appropriate search terms bring appropriate visitors likely to convert into leads, customers and ROI.

Search Engine Preparation: We apply clean current standard compliant HTML code to develop sites that search engines can easily read and index. We encourage a high ratio of content to code and a fast-loading, accessible search engine friendly structure.

Site Content and Structure: Search engines look for text content and respect structure. They are priority hungry. Results are more predictable if the site and content are structured.

Link Popularity: Google, Yahoo and the other major search engines like to see sites that have clean incoming links from other relevant sites. We develop a range of link sources including affiliates, online directories, press releases and blogs.

Pay Per Click
Pay Per Click (PPC) Internet Marketing (in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement) offers focused, incisive and measurable deployment of SEO resources. It also yields results faster than natural SEO and is more adjustable. PPC offers flexible and measurable campaigns calculated to give you manageable control on your marketing investments and returns.

Contact Click Consult to see how we can assist your organisation with a dedicated Search Marketing campaign.

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Advertisers and marketers usually bid on keyword phrases relevant to their target market. This results in the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad.

Pay Per Click (PPC) Internet marketing offers focused, incisive and measurable deployment of SEO resources. It also yields results faster than natural SEO and is more adjustable. PPC offers flexible and measurable campaigns calculated to give you manageable control on your marketing investments and returns.

A word of warning - in addition to being a potentially highly effective and targeted method of marketing, without clear planning PPC can also rapidly burn budgets. Bid on ineffective keywords, or focus on the wrong audience, and you can find yourself spending a fortune with no measurable return.

At Click Consult, we'll expertly manage your campaign from conception to post campaign analysis, ensuring you get the best returns possible. Not only do we assist our clients in selecting the highest traffic keywords for the lowest cost, we then monitor and adjust campaigns for optimum performance:

A successful PPC/Pay Per Click campaign involves a series of important stages expertly managed by our Pay Per Click (PPC) team here at Click Consult:

• Identify the audience: We collaborate with our clients to best determine their audience and assess who will be visiting the site. In this way PPC can offer a much more focused channel than natural SEO.
• Define objectives: Campaign goals are set.
• Select appropriate keywords and keyword phrases: keywords and phrases are selected. We employ a tight focus on capturing niche, relevant, objective and appropriate traffic.
• Craft PPC ads focusing on each keyword group. At Click Consult, we are experts in crafting PPC ads using the defined terms.
• Design and develop compelling calls to action on landing pages: We ensure landing pages are relevant and effective. We target the message and make calls to action clear.
• Identify the best PPC service: Our expert knowledge of the market will best identify the PPC partners for each specific campaign
• Measure and adjust the campaign: Example PPC metrics we deal with include conversion rates, Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA), Cost-Per-Lead (CPL), or Click-Through-Rate (CTR).
• Analyse and feedback: We'll set up the campaign, manage it and track it, keeping you fully informed along the way. When appropriate we'll adjust parameters in accordance with your business objectives.

Contact Click Consult to see how we can assist your organisation with a dedicated Pay Per Click campaign.

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Effective website campaigns are built on solid foundations. A complete range of Internet Marketing disciplines needs to be applied to achieve worthwhile results, from audience analysis, to search engine optimization, to high quality content and copy provision to analytics. Smart Internet Marketing campaigns start with a clear definition of the audience, they continue to evolve based on intelligent online advertising, search marketing and site metrics analysis.

We offer a variety of web marketing services to help raise your website profile and deliver a greater number of quality visitors to your site. We also work hard to make sure that, when your site is visited, it offers compelling and effective calls to action.

Strategic input
We offer analysis and strategic marketing input:

• Engage potential clients:
  We develop a clear picture of your audience and goals
• Reveal your audience
  Who's visiting your site and why? Are they interested in a particular service?
• Identify how best you visually present your organisation
  We identify how your website and marketing appears appropriate and appealing.
• Give your audience the content they want in a language they understand
  Appropriate, well-developed content.
• Measure and adjust interaction
  A marketing campaign is fluid. We use audience response to adjust site content and design.
• Communicate effectively
  We develop strategies incorporating e-mail, design and custom applications to keep communication channels open.
• Plan
  Allocation of marketing resources such as SEO to match the aims of the overall marketing strategy.

Search Engine Optimization - SEO
A great looking site is pointless if no one can find it. We develop content, make structural changes, develop links and perform technical changes to a website in order to optimise the chances of it achieving high search engine rankings on keywords and keyword phrases.

PPC Campaign Management
Pay-Per-Click Marketing can be an extremely powerful tool - Google Adwords, Yahoo!, Live and other partners offer great potential. We carefully plan and manage campaigns on behalf of clients achieving maximum returns on investment. PPC campaigns are continuously analyzed and optimised.

Social Media
Be it through blogs, Digg, Youtube or other technologies, social media can raise awareness of your web presence and influence opinion of your organization. We help our clients develop social media profile through blogging, online PR, podcasting, feeds and viral marketing.

E-Mail Marketing
We deploy ethical, opt-in e-mail marketing connections directly with your target audience. We create rewarding permission-based e-mail campaigns.

Other Advertising & Marketing
The Internet offers numerous marketing channels for reaching your audience. From banner ads to RSS feeds, streaming media and podcasts, we advise and successfully implement solutions for our clients.

Analysis
We use a range of analytical tools to report performance, adjusting and responding as campaigns unfold.

Contact Click Consult to see how we can assist your organisation with a dedicated Website Marketing campaign.

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An online press release should be crafted, taking care to highlight the most newsworthy aspects of the story using clear, competent English that communicates the message as succinctly and professionally as possible. At Click Consult, we don't simply develop online press releases that try to make a sale, instead they answer the "W" questions and offer the media useful information about your organization, product, service or event. Releases are also formatted in a way that makes them quick and easy to be evaluated by busy journalists.

The second main issue is distribution. It's all very well having a beautifully crafted, informative and interesting online press release, but if nobody has the opportunity to read it through lack of distribution, or the article appearing in the wrong sort of places, then the whole exercise is futile. Your message will be lost.

At Click Consult, we provide a variety of channels through which the release can be shared.

We have a high quality database of handpicked, targeted journalists and editors specific to your business and the information referred to in the release.

We also turn our expertise to Yahoo News, Google News and other news search engines that pick up press releases and consider closely the benefits of paid inclusion on major web portals such as Yahoo, AltaVista and AlltheWeb. Syndicated network news feeds, blogging technology and new standards like XML, OPML, ATOM, RSS, and NewsML also provide powerful channels of distribution.

Contact Click Consult to see how we can assist your organisation with a dedicated Online PR campaign.

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As it is often difficult to distinguish between legitimate and unsolicited e-mail marketing, it might be a safer bet when considering email marketing to look at an opt-in campaign.

The last thing any reputable organisation needs is to conduct a bulk email campaign and run the risk of alienating recipients and being labelled as spammers in the process.

With careful analysis and with creative application, Click Consult can design your company an opt-in email marketing campaign - an effective communication and marketing option to increase customer loyalty.

We apply a number of stages to our Opt-in email marketing campaigns.

Application. Do your message, company and audience lend themselves to email as a marketing medium? How best might it be applied? We analyse the potential efficacy and style of appropriate campaigns.

Copy. Good copy makes all the difference. We work hard to ensure the campaign uses well-written copy.

Creative. Your mail has only moments to impress. Click Consult creates e-mail designs that load fast and look great. We avoid large images, hidden content and over ambitious styling.

List Building. Build true opt-in campaigns through subscription lists created through forms, invitations and incentives.

Test. Test for the most effective combinations of copy and landing pages.

Administration. Keep your list clean and usable, monitor opt-outs, remove duplicate and dead addresses.

Analysis. We closely track campaigns, monitor opened e-mails and used links - adjusting campaigns and modifying messages accordingly.

Contact Click Consult to see how we can assist your organisation with a dedicated Email Marketing campaign.

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As 70% of these search engine visitors click on the top 3 search engine returns, it is clear that search engine optimisation is a very worthwhile process.

We apply a range of integrated search engine optimisation techniques and strategies to raise site profile and performance.

Keyword and phrase definition - is the foundation of any SEO campaign. Appropriate terms bring appropriate visitors and they are likely to convert into leads, customers and ROI.

Search engine preparation. We apply clean, current standard compliant HTML code to develop sites that search engines can easily read and add to their indexes. We develop a high ratio of content to code and a fast-loading, accessible search engine friendly structure. Close attention is paid to core web programming principles. For example:

Page TITLE, the DESCRIPTION meta-tag, the KEYWORDS meta-tag and HTML hyperlinks to site pages. We add a site map if possible that helps spiders to follow links and find more of the web site.

Content & Structure. Search engines love text content. They also respect structure. Each page on the site should contain high quality copy and use structural elements - heading, paragraph and other HTML tags - to indicate importance to the search engines.

Link Popularity. Link analysis is a critical part of search engines' ranking algorithms. After keyword use in title tags and anchor text in inbound links, the third most important SEO criterion is global link popularity. Google, Yahoo and the other major search engines like to see sites that have quality incoming links from other relevant sites.

Contact Click Consult to see how we can assist your organisation with a dedicated Search Engine Optimisation campaign.

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Form - Websites have only seconds to engage and inspire visitors and with Internet users unforgiving when it comes to load time, aesthetic, navigation, and function, potential customers are easily lost. Top quality website design shouldn't be optional; it should be standard.

From user flow, calls to action, original and artistic images, sensitive use of white space to appropriate fonts, Click Consult knows what makes a website look and feel inspirational. We deliver rapid and powerful results. Engaging, informative and useful solutions designed with both the user, and business objectives clearly in mind.

Function - Web Development should always be defined, not by artistic, but by business objectives. Whether development is simply an online brochure or a massive e-commerce and content management system that integrates the latest platforms and technologies, business objectives should remain the key focus. Other examples of useful functionality might include, SMS text systems, RSS feeds, downloads, membership systems, forums and collaborative solutions.

Sites should adhere to DDA guidelines making them readable and navigable by all, irrespective of location, experience, or the type of computer technology used.

SEO - All our designs and developments integrate SEO structural elements, including:

• Keyword and phrase definition, where appropriate terms are applied to draw suitable visitors.
• Search engine preparation involves the use of clean, current standard compliant HTML code and a high ratio of content to code and a fast-loading, accessible search engine friendly structure.
• Content & Structure organisation involves making each page contain high quality copy and structural elements - heading, paragraph and other HTML tags.
• Link Popularity. Global link popularity is of critical importance for successful SEO.

Contact Click Consult to see how we can assist your organisation with a dedicated Web Development project.

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